Federal spend by industry (NAICS)
How much does the federal government spend under NAICS 541910 (Marketing Research and Public Opinion Polling), and who wins the contracts?
At a glance
Top contractors — largest recipients of Marketing Research and Public Opinion Polling awards
| Contractor | Award actions | Obligated | Share of obligated $ |
|---|---|---|---|
| LOS ANGELES HOMELESS SERVICES AUTHORITY | 1 | $649,000 | 55.9% |
| SUPERIOR PROTECTION, INC. | 1 | $511,010 | 44.1% |
Top 2 of 2 contractors on file, by obligated dollars. A high obligation is an exact fact, not an endorsement. Each named contractor links to its canonical federal contractor record.
Source: USASpending.gov award record. Confirm current status at SAM.gov →
Who buys Marketing Research and Public Opinion Polling — top awarding agencies
| Awarding agency | Award actions | Obligated | Share of obligated $ |
|---|---|---|---|
| Department of Veterans Affairs | 1 | $649,000 | 55.9% |
| Department of Defense | 1 | $511,010 | 44.1% |
Source: USASpending.gov award record. Confirm current status at SAM.gov →
Set-aside reliance
How much of the federal spending under Marketing Research and Public Opinion Polling runs through a small-business or socioeconomic set-aside vehicle — an exact ratio of public dollars, not an eligibility determination.
Source: USASpending.gov award record. Confirm current status at SAM.gov →
Obligations by fiscal year (the YoY trend)
| Federal fiscal year | Award actions | Obligated |
|---|---|---|
| FY2015 | 1 | $649,000 |
| FY2002 | 1 | $511,010 |
Federal fiscal years run October 1 – September 30. Showing the most recent 2 of 2 years with award actions on file.
Source: USASpending.gov award record. Confirm current status at SAM.gov →
Largest awards on record
| Award ID (PIID) | Awarding agency | Signed | Obligated | Award type |
|---|---|---|---|---|
| VA11915P0072 | Department of Veterans Affairs | 2015-09-18 | $649,000 | PO |
| N0017301C2075 | Department of Defense | 2001-11-29 | $511,010 | DCA |
Prime-award actions only — sub-award (subcontract) records are not ingested. Confirm the full award history at USASpending.gov →
Source: USASpending.gov award record. Confirm current status at SAM.gov →
What this NAICS code covers
NAICS 541910 is Marketing Research and Public Opinion Polling in the North American Industry Classification System — the standard the federal government uses to classify what it buys. The U.S. Small Business Administration sets a small-business size standard (a receipts or employee threshold) per NAICS code, used to decide who qualifies for small-business set-asides.
| Reference | Source |
|---|---|
| NAICS 541910 definition | U.S. Census Bureau (NAICS 2022) |
| Small-business size standard for NAICS 541910 | U.S. Small Business Administration |
How to read this profile
This page reports exact public-record facts and assigns no score or label. An obligated-dollar figure is an exact sum over USASpending.gov prime awards on the records Fonteum currently holds; it is a bounded slice of the federal corpus, not a completeness claim, and it is not a budget or forecast. Contractors are named only as the neutral recipients of public awards. The award footprint fills in as the federal award-archive backfill runs.
Related federal-contracting evidence
- Federal spend by industry — all NAICS codes with award activity →
- Federal agencies — debarments & contracting, agency by agency →
- Federal contractor records — exclusions & awards by entity →
- Federal Suspension & Debarment Scorecard — every agency, ranked →
- The Leakage Report — contracts awarded during an active exclusion →
- Federal contracting questions, answered →
Sources: USASpending.gov prime awards (U.S. Government Works, public domain) for the spending figures; U.S. Census Bureau (NAICS 2022) for the industry title; U.S. Small Business Administration for the size standard. Confirm any current figure at usaspending.gov. Canonical record: https://fonteum.com/gov/naics/541910. Industry data as of 2026-08-05.